Facebook Ads allow you to communicate with a targeted audience that you select with an understanding of their psychology. This is a feature that sets Facebook ads apart from other social media advertising tools. Facebook also gives you the option to communicate with lookalike audiences that have similar qualities to your selected audience.
When you create a Facebook Ad, it will ask you for a daily or lifetime budget that you would like to allocate for the campaign. The platform will then use this number and your selected criteria to find the best places and times to show your ad, based on performance. When your budget has been reached, the ad will stop running.
Facebook Ads: Driving Engagement and Conversions
The first step in creating a Facebook ad is to provide Facebook with the details of your business, including your name, website, phone number and a short description of your product or service. You will then have the option to upload a logo or choose an image for your ad.
Creating Facebook ads that are successful requires constant testing. It’s important to test small changes, like different images, headlines and ad placements, to avoid ad fatigue. It’s also important to focus on the business model that works for your company – a subscription site or daily deal can thrive on Facebook, as long as their customers make multiple smaller purchases rather than one big purchase.
The last thing to keep in mind is the power of interest targeting. The best way to leverage this is to target a specific demographic within your existing customer base if possible. If you know that the majority of your audience is female, start with this demographic, and then expand as you gain more knowledge of your customers’ behaviors.